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The Outdoor Industry is Changing: Jack Wolfskin, Deuter and Others Analyze the Market

19 Jui 17 Written by  Published in News
The Outdoor Industry is Changing: Jack Wolfskin, Deuter and Others Analyze the Market

The outdoor sector has developed strongly in recent years. Walking, (speed) hiking, camping, Alpine tours etc.; that is all included, of course. However, in the meantime, terms like athleisure, urban outdoor, lifestyle and sustainable fashion have dominated the outdoor sector. That means that the image of customers and the relation between customer and brand has also changed.

CEOs and development managers of notable outdoor companies explain to ISPO.com in exclusive interviews how target groups, customers and purchasers have changed in recent years and what that means for product lines and ranges.

These 5 notable companies present their stance and give inside tips at ISPO.com

  • Löffler, functional clothing from Ried in Austria
  • Lowa, shoe specialists from Jetzendorf, Bavaria
  • Jack Wolfskin, outdoor all-rounder from Idstein, Germany
  • Deuter, backpack and sleeping bag specialist from Augsburg, Germany
  • Keen, shoe manufacturer from Portland, USA  

http://www.ispo.com/

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